Gamification has seeped into countless aspects of our lives. Why? Because gaming is fun; it motivates, incentivizes, inspires, and makes life more exciting. As a result, the notion of gaming has been implemented everywhere to make everyday tasks more interesting. Gamification speaks to this concept of introducing gaming principles in previously unthought-of situations, like in the workplace, in marketing, and education. However, gamification is not actually playing games or gaming. The following article will cover the basics of gamification and why it’s being implemented in everything.
What is the Gamification of Everything?
People are driven to perform and engage to attain rewards. Rewards in gaming trigger dopamine to be released in the brain, and when combined with the release of endorphins, we associate certain behaviors with pleasure. Playing games delivers these pleasant reactions that cause us to associate game-playing with pleasure, and gamification takes this idea and applies it to facets of daily life.
Games involve competitive play, structured around rules that set boundaries to allow an expression of skill. Gamification takes these principles and implements them in non-game applications to drive competitiveness, rewards, and produce better results. Humans have an innate drive for socializing, achievement, learning, and mastery. Gamification appeals to these needs in a fun and enjoyable manner, especially when applied to typically boring or tedious tasks.
Creating Game-Changing Experiences
Some of the most ingenious uses of gamification can be found in apps. Nike+, Starbucks, and SuperBetter tap into the advantages of gamification to influence and interact with customers. Each app offers a set of rules, encouraging users to “play” and seek rewards as they have their needs met.
Why Gamification Works
Gamification is the application of game playing elements, like score-keeping and using competition in non-gaming scenarios. If you’re into video games, you understand the excitement that comes with gaming. Gamification uses the principles of fun and rewards, based on performance, to make everyday, real-world activities all the more enjoyable. In the workplace, gamification can keep employees driven to succeed, by creating a sense of purpose and excitement. The results have been excellent, indicating that productivity increases when the exciting, satisfying components of video games are infused into the mundane. In marketing, gamification encourages interaction and engagement. In education, gamification includes elements of both entertainment and stimulation, making the process of learning more enjoyable with greater results.
The Science Behind the Phenomenon
Gamification works because it offers solutions. It’s especially resourceful in marketing endeavors because incentives are beyond valuable for user retention. Rewards and loyalty programs have long been used to keep customers coming back for more, however, when compounded with gamification concepts, the typical pains associated with user retention are greatly reduced.
Rewards give customers a spark of instant gratification, which can lead to increased customer loyalty. This can lead to greater sales because loyal customers are consistently interested in what you have to offer. Over time, this equates to greater interaction with your brand, increasing the lifetime value of the customer to your brand.
The Benefits of Gamification for Businesses
The main principle here is fun. People love having fun, and when you can make a monotonous, boring task a fun and satisfying one, it goes a long way.
Since gamification taps into the brain’s desire for seeking rewards, it produces results the brain recognizes as happiness, allowing us to fulfill an innate drive. Therefore, it taps directly into what motivates us to act. In a business context, using gamification with your product or marketing scheme can motivate customers, while ultimately making them happy.
Gamification is a wildly innovative way to tap into the human drive for rewards and pleasure by infusing concepts of gaming into everyday life. It’s an excellent tool for driving business and creating long-term relationships with customers, and it can be used in a wide array of scenarios. In essence, what gamification offers is more excitement and more enjoyable experiences in everyday life.
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